We want to set up the largest regional craft brewery in the north-west of Russia. At 18 months after the launch of the project the production volume will have exceeded 8.5 million liters of beer per year while the net profit will have reached the point of 13 million US dollars. By this time our beer will have been sold not only on the territory of Russia, but also abroad: in Finland, Sweden, Norway, etc.
It all started with a few questions: “Why should the beer that we buy in stores be exactly this? Why should we like it? Is there an alternative? “
The answer was simple — craft beer. Beer, whose taste is limited only by the imagination of the brewer.
Further acquaintance with craft beer, its history and philosophy led to the desire to brew beer on its own, to create its own craft brewery.
According to official Russian statistics for the year 2016, the total volume of beer consumption in Russia amounted to 7 940 million liters, which is 53 liters per capita.
The increase in the share of the craft beer market in Russia
The U.S. share of craft beer, at the end of 2016, has already reached more than 14%, or $24.5 billion. the craft beer Market of Russia is in the nascent stage and by the end of 2017, the market for craft brewing will be 6% of the total consumption in Russia is beer. Which corresponds to $1.4 billion
According to expert estimates, by 2020, the market share of craft beer in Russia will exceed 14% or $3.6 billion.
Satoshi Brewery in the city of Murmansk, in Northwest Russia, in the building formerly used as an industrial building. It has all the necessary technical characteristics, has all the necessary communications.
The equipment supplied by the company “ZIP technologies” will be the basis for the production complex in the Satoshi Brewery Plant. “ZIP Technologies” is one of the world's leading manufacturers of the brewing equipment for the craft beer production. At the present moment the company has implemented more than 170 successful projects. “ZIP technologies” brewing equipment is produced using modern technologies and high-quality materials.
The main feature of the production process is the brewing technology which eliminates adding any various preservatives and chemical impurities into beer. Only classical ingredients will be used in production. It will allow getting a high-quality natural product that will differ from both bottled and draught beer not only by its rich and original flavor but by preservation of all the useful minerals and vitamins contained in beer.
The price of the main product
from 2.6 $/liter up to 3.5 $/liter
The development of the brand of craft beer - is a complicated matter. We chose the main channels of promotion:
Special projects and work with opinion leaders
Participation in "crafting" and many other events
We respect those who love us. SMM strategy aimed at increasing customer loyalty.
Craft beer "Satoshi Brewery " on the shelves of retailers will occupy an intermediate position.
Using ICO as a way of raising funds, SATOSHI BREWERY, will be able to maintain complete independence and to obtain the necessary investment for implementation. The blockchain technology, Ethereum allows you to build full transparency crowdsale and payment of dividends to investors.
After implementation of the project "Satoshi Brewery" we are planning to launch a new project, whose goal will be the creation of an entire infrastructure: the network of breweries and craft breweries bars that are open around the world and in which it will be possible to buy beer for an internal coin.
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